The Data Letter

The Data Letter

Earlier Work: Data and AI

dbt vs. Dataform: Which Should You Choose in 2026?

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Auditing AI
Nov 09, 2025
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Three months ago, I sat in a conference room watching a data team explain why their feature engineering pipeline was broken. They’d built everything in dbt, carefully orchestrating transformations that fed their fraud detection models. Then a consultant convinced leadership that Dataform was the future because it was native to BigQuery and free. The mig…

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